E-commerce involves marketing and selling products directly to consumers through online stores and marketplaces. Key marketing disciplines include SEO, paid search and social, email marketing, CRO, affiliate marketing, and retention/loyalty programs. Success depends on driving traffic, optimizing conversion rates, and maximizing customer lifetime value.
Priya Mehta is an organic growth and SEO strategist with 12 years of experience driving traffic growth for e-commerce, media publishing, and education technology companies. She cut her teeth at Moz an...
Key Achievement: Her most important marketing accomplishment was leading the SEO turnaround for a major online learning platform that had been penalized by a Google core update, losing 65% of organic traffic virtually...
Sofia Reyes is an email marketing and referral program specialist with 10 years of experience across e-commerce, media publishing, and nonprofit fundraising. She has managed email programs generating ...
Key Achievement: Sofia's most important marketing accomplishment was building the email acquisition and referral program for a direct-to-consumer luggage brand that needed to reduce its dependence on paid Facebook...
Isabella Costa is a conversion rate optimization (CRO) and digital experience specialist with 13 years of experience in e-commerce, mobile apps, and SaaS. She has held CRO leadership roles at Booking....
Key Achievement: Isabella's most important marketing accomplishment was redesigning the checkout and trial-to-paid conversion flow at a SaaS productivity tool company. She identified through session replays that u...
Felix Osei is a paid media and performance marketing specialist with 12 years of experience across e-commerce, SaaS, and online education. He has managed paid acquisition programs at Skillshare, a D2C...
Key Achievement: Felix's most important marketing accomplishment was scaling a D2C beauty brand from $2M to $18M in annual revenue through paid media alone. He built a multi-channel paid acquisition engine spannin...