Felix Osei
Professional Background
Felix Osei is a paid media and performance marketing specialist with 12 years of experience across e-commerce, SaaS, and online education. He has managed paid acquisition programs at Skillshare, a D2C beauty brand, and a B2B SaaS company where he was the first performance marketing hire. Felix has spent over $25M on paid channels.
Key Achievement
Most Important Marketing Accomplishment
Felix's most important marketing accomplishment was scaling a D2C beauty brand from $2M to $18M in annual revenue through paid media alone. He built a multi-channel paid acquisition engine spanning Meta, Google, TikTok, and affiliate partnerships, implemented a creative testing velocity of 30+ new ads per week, and built a lookalike and retargeting infrastructure that reduced blended CPA from $38 to $14 over 18 months.
Specialized Objectives
#2 Generate qualified leads
#4 Improve conversion rate
#14 Improve return on ad spend
#26 Increase product trial sign-ups
#37 Increase partner channel revenue
#43 Build an effective retargeting funnel
#49 Reduce cost per lead
#59 Build a strong affiliate program
#62 Drive more demo requests
#67 Increase free-to-paid conversion rate
#75 Increase referral program participation
#89 Reduce cost per acquisition
#95 Increase return on marketing investment
Forum Contributions (1)
Felix Osei has answered these common marketing questions:
Paid Media
How do I scale paid media campaigns without blowing up my CPA?
Creative velocity is the secret. You need to test new ad creatives constantly — I recommend at least 30 new variations per week. As platforms optimize, they exhaust creative quickly, so the brands that win are the ones with the fastest creative production cycle. Also build robust lookalike and retargeting infrastructure. At a D2C beauty brand, I scaled from $2M to $18M in revenue through paid media by implementing this approach, reducing blended CPA from $38 to $14 over 18 months. Never stop testing.
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