Priya Mehta
Professional Background
Priya Mehta is an organic growth and SEO strategist with 12 years of experience driving traffic growth for e-commerce, media publishing, and education technology companies. She cut her teeth at Moz and later led organic acquisition at Coursera, where she grew organic traffic from 3M to 18M monthly sessions over three years.
Key Achievement
Most Important Marketing Accomplishment
Her most important marketing accomplishment was leading the SEO turnaround for a major online learning platform that had been penalized by a Google core update, losing 65% of organic traffic virtually overnight. She diagnosed the issue (thin content at scale + toxic backlink profile), executed a content consolidation and pruning exercise that removed 12,000 low-value pages, secured removal of 8,500 spammy backlinks, and rebuilt the site's information architecture. Within 14 months, organic traffic had recovered past pre-penalty levels and grew an additional 40%, adding an estimated $8M in annual organic revenue.
Specialized Objectives
#3 Drive website traffic
#19 Improve search engine rankings
#30 Increase organic social reach
#41 Improve landing page performance
#51 Improve website page load speed
#52 Diversify traffic sources
#54 Build a strong SEO backlink profile
#64 Reduce bounce rate
#65 Increase time on site
#78 Increase session depth
#97 Reduce dependency on paid media
Forum Contributions (1)
Priya Mehta has answered these common marketing questions:
SEO & Organic Traffic
How do I recover organic traffic after a Google core update?
First, don't panic — but do act fast. The most common causes are thin content, toxic backlinks, or poor site structure. Run a full content audit and identify pages with low engagement or duplicate value. Consolidate or remove them. Then audit your backlink profile and disavow spammy links. Then rebuild your information architecture around topical clusters rather than scattered keywords. I led a recovery for a major learning platform that lost 65% of traffic overnight — we removed 12,000 low-value pages, cleaned up 8,500 backlinks, and within 14 months traffic had not only recovered but grown an additional 40%.
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