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Education Technology (EdTech) companies deliver learning experiences through digital platforms — from K-12 tools to higher education management systems to professional development platforms. Marketing in EdTech requires understanding diverse buyer personas (students, teachers, administrators, parents) and navigating school budget cycles and procurement processes.
Priya Mehta is an organic growth and SEO strategist with 12 years of experience driving traffic growth for e-commerce, media publishing, and education technology companies. She cut her teeth at Moz an...
Key Achievement: Her most important marketing accomplishment was leading the SEO turnaround for a major online learning platform that had been penalized by a Google core update, losing 65% of organic traffic virtually...