CPG 1 consultant
The Consumer Packaged Goods (CPG) industry includes companies that produce everyday consumable products — food, beverages, toiletries, cleaning supplies, and over-the-counter health products. Marketing in CPG focuses heavily on brand differentiation, shelf visibility, promotions, and consumer loyalty in a fast-moving, high-volume environment.
Consultants in CPG
Elena Vasquez is a brand strategist with 18 years of experience building market-defining brands across consumer packaged goods, food and beverage, and luxury goods. She has worked with both challenger...
Key Achievement: Her most important marketing accomplishment was leading the turnaround of a declining 80-year-old cereal brand that had lost relevance with younger consumers. Over 18 months, she repositioned the bran...