Elena Vasquez

Elena Vasquez is a brand strategist with 18 years of experience building market-defining brands across consumer packaged goods, food and beverage, and luxury goods. She has worked with both challenger brands looking to carve out a niche and established giants defending their turf. At Kraft Heinz, she led the North American repositioning of a legacy condiment line, and at Nestlé she orchestrated a new-to-world plant-based snack launch that captured 7% market share within its first year. Her methodology combines ethnographic research with quantitative brand tracking to identify white-space positioning opportunities that competitors overlook.