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Quick Service Restaurant (QSR) includes fast food, fast casual, and quick-service dining chains. Marketing focuses on local store marketing, limited-time offers, value menus, mobile ordering and loyalty apps, and digital drive-thru experiences. Speed, convenience, and consistency are the value propositions that drive QSR marketing.
Ahmed Hassan is a growth marketing and omnichannel acquisition specialist with 13 years of experience in retail, quick-service restaurants, and hospitality. He has led growth marketing at Sweetgreen, ...
Key Achievement: Ahmed's most important marketing accomplishment was leading the digital transformation of a 300-location restaurant chain that was still using printed circulars and radio ads as its primary market...