Membership organizations rely on recurring dues or subscriptions in exchange for benefits, access, or community. Marketing focuses on acquisition, retention, and engagement — ensuring members perceive ongoing value. Content exclusivity, community benefits, and tiered membership structures are common strategies.
Matteo Romano is a subscription business and recurring revenue model specialist with 19 years of experience across media publishing, membership organizations, and subscription box / D2C subscription c...
Key Achievement: Matteo's most important marketing accomplishment was leading the subscription turnaround at a legacy magazine publisher that was losing 15% of its digital subscribers annually. He overhauled the o...