Nora Lindström
Professional Background
Nora Lindström is an event marketing and content experiences specialist with 16 years of experience spanning B2B technology, life sciences, and professional associations. She has built event programs — from 50-person executive dinners to 10,000-attendee conferences — at companies including SAP, a CRISPR therapeutics firm, and a global management consultancy.
Key Achievement
Most Important Marketing Accomplishment
Nora's most important marketing accomplishment was building the global events program for a life sciences software company from scratch, generating $18M in attributed pipeline in its first year. She launched an annual flagship conference (growing from 400 to 3,200 attendees in three years), a recurring monthly webinar series averaging 1,200 live attendees, and a quarterly C-suite executive dinner program in 12 cities.
Specialized Objectives
#11 Build thought leadership
#34 Generate press and media coverage
#45 Grow podcast listenership
#47 Increase event registrations
#55 Generate more case studies
#74 Grow total addressable market awareness
#83 Increase share of voice
#91 Build seasonal campaign momentum
#99 Increase attendance at recurring events
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