Kenji Tanaka
Professional Background
Kenji Tanaka is a go-to-market and thought leadership strategist with 20 years of experience helping B2B technology companies expand into new markets and categories. His career spans enterprise software, climate tech, and professional services firms, with particular depth in the APAC and EMEA regions.
Key Achievement
Most Important Marketing Accomplishment
Kenji's most important marketing accomplishment was leading the category creation and market entry for a climate accounting software company entering the US market from Europe. He designed and executed a research-driven thought leadership program — the "State of Corporate Climate Reporting" annual survey — that became the most cited source in the category within two years. The program generated 1,200+ media mentions including The Wall Street Journal and Bloomberg, secured 45 speaking slots at industry conferences, and directly attributed to $6.5M in pipeline from Fortune 500 companies. The company was valued at $1.2B in its next funding round.
Specialized Objectives
#8 Expand into a new geographic market
#11 Build thought leadership
#34 Generate press and media coverage
#45 Grow podcast listenership
#47 Increase event registrations
#55 Generate more case studies
#74 Grow total addressable market awareness
#81 Drive more podcast or media appearances
#85 Build a customer advisory board
#94 Drive sustainability and ESG awareness
Forum Contributions (1)
Kenji Tanaka has answered these common marketing questions:
Product Launch
What are the essential elements of a successful product launch campaign?
Three things: research-backed positioning, a tiered influencer/analyst briefing program, and a content anchor that becomes the go-to resource in your category. For the climate accounting company I worked with, we created an annual 'State of Corporate Climate Reporting' survey that became the most-cited source in the category. It generated 1,200+ media mentions and directly attributed to $6.5M in pipeline. The research gave us credibility that cold outreach never could. Start with a unique insight about the market that only your company has.
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