What are the essential elements of a successful product launch campaign?

Three things: research-backed positioning, a tiered influencer/analyst briefing program, and a content anchor that becomes the go-to resource in your category. For the climate accounting company I worked with, we created an annual 'State of Corporate Climate Reporting' survey that became the most-cited source in the category. It generated 1,200+ media mentions and directly attributed to $6.5M in pipeline. The research gave us credibility that cold outreach never could. Start with a unique insight about the market that only your company has.