David Okafor
Professional Background
David Okafor is a demand generation and growth marketing specialist with 14 years of experience spanning B2B SaaS, fintech, and professional services. He built his career at companies like HubSpot, Salesforce, and a fintech unicorn where he served as Director of Demand Gen. David is known for building full-funnel measurement frameworks that connect campaign spend to pipeline dollars with surgical precision. He has managed advertising budgets from $200K to $15M annually, consistently delivering a sub-30% reduction in cost-per-lead year over year.
Key Achievement
Most Important Marketing Accomplishment
David's most important marketing accomplishment was rebuilding the demand generation engine at a Series B compliance software company. He consolidated 14 fragmented ad accounts into a unified paid media strategy, implemented a multi-touch attribution model, and launched a three-tiered nurture sequence aligned to buyer intent signals. Over 12 months, he increased marketing-sourced pipeline by 210%, reduced cost per qualified lead by 44%, and helped the company hit its first $10M ARR milestone.
Specialized Objectives
#2 Generate qualified leads
#4 Improve conversion rate
#13 Reduce customer acquisition cost
#14 Improve return on ad spend
#24 Shorten the sales cycle
#36 Improve marketing-sales alignment
#49 Reduce cost per lead
#82 Improve lead-to-opportunity conversion rate
#89 Reduce cost per acquisition
#100 Achieve a positive marketing ROI across the full funnel
Forum Contributions (1)
David Okafor has answered these common marketing questions:
Lead Generation
What's the single most effective strategy for generating qualified B2B leads?
Without question, it's building a full-funnel attribution model so you know exactly which channels produce pipeline, not just clicks or leads. Too many teams optimize for cost-per-lead and end up with high-volume, low-quality leads that sales ignores. I recommend creating lead scoring aligned to buyer intent signals — what content they download, what pages they visit, what triggers they respond to. At my last engagement, I rebuilt the demand gen engine for a compliance software company and increased marketing-sourced pipeline by 210% by focusing on quality over volume and implementing multi-touch attribution.
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