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The Gaming industry spans console, PC, and mobile games, as well as esports and gaming hardware. Marketing focuses on building hype for new releases, sustaining player engagement, building communities, and leveraging influencer and streamer partnerships. The gaming audience is highly engaged but skeptical of traditional advertising.
Yuki Nakamura is a video-first content strategist and influencer marketing expert with 11 years of experience across entertainment, gaming, and lifestyle brands. He started as a YouTube content creato...
Key Achievement: Yuki's most important marketing accomplishment was orchestrating the creator campaign for the launch of a major gaming title, managing a network of 85 Twitch streamers and YouTubers who generated ...