Enterprise Technology covers the broad category of technology solutions sold to large organizations — including IT infrastructure, cybersecurity, data platforms, and business applications. Marketing involves complex technical sales, multi-stakeholder buying committees, proof-of-concept evaluations, and long procurement cycles of 6–18 months.
Raj Patel is a customer marketing and advocacy specialist with 12 years of experience in B2B SaaS, professional services, and enterprise technology. He built customer marketing programs at Zendesk, Ga...
Key Achievement: Raj's most important marketing accomplishment was building the customer advocacy program for a cybersecurity company that had zero customer references and a 2.3-star average on G2. Within 18 month...