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Biotechnology companies develop products based on biological systems — therapeutics, diagnostics, agricultural solutions, and industrial enzymes. Marketing often targets scientific and clinical audiences, requiring deep expertise and credibility. Thought leadership in peer-reviewed publications, conference presence, and regulatory expertise are essential.
Dr. Hana Weiss is a brand strategy and market research specialist with 18 years of experience in healthcare, biotechnology, and mission-driven technology. She holds a PhD in behavioral economics and h...
Key Achievement: Dr. Weiss's most important marketing accomplishment was leading the brand transformation for a pharmaceutical company whose blockbuster drug was going off-patent. She conducted a comprehensive bra...