Thomas Bergström
Professional Background
Thomas Bergström is a marketing operations, analytics, and attribution specialist with 15 years of experience in B2B SaaS, financial services, and healthcare technology. He previously served as VP of Marketing Operations at two different enterprise software companies.
Key Achievement
Most Important Marketing Accomplishment
Thomas's most important marketing accomplishment was building the attribution and marketing operations infrastructure for a B2B SaaS company that grew from $5M to $50M ARR. He implemented a custom multi-touch attribution model using a CDP (mParticle) connected to Salesforce, built real-time marketing dashboards that reduced reporting time from two weeks to instant, and created a lead scoring model that increased sales acceptance rate from 22% to 61%.
Specialized Objectives
#14 Improve return on ad spend
#37 Increase partner channel revenue
#43 Build an effective retargeting funnel
#48 Optimize marketing attribution
#66 Grow account-based marketing pipeline
#69 Improve lead scoring accuracy
#92 Improve marketing contribution to pipeline
#95 Increase return on marketing investment
#96 Build a stronger data foundation
#98 Improve marketing agility
Forum Contributions (1)
Thomas Bergström has answered these common marketing questions:
Marketing ROI
What's the best way to measure and prove marketing ROI to executives?
You need a multi-touch attribution model connected to your CRM. Without it, you're guessing. I built the attribution infrastructure for a B2B SaaS company that grew from $5M to $50M ARR using a CDP connected to Salesforce with real-time dashboards. The key is to show not just last-touch attribution but assisted conversions and pipeline influence. Start by mapping your customer journey, identify every touchpoint, and assign weighted credit based on influence, not just proximity to conversion. This also helps optimize budget allocation across channels.
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