Why This Matters
Web accessibility ensures that your website and marketing materials can be used by people with disabilities, including those who are blind, deaf, or have mobility impairments. Beyond being a legal requirement in many jurisdictions, accessibility improves the user experience for everyone, broadens your audience, demonstrates inclusive values, and can improve SEO (many accessibility practices align with SEO best practices). Accessible design is good design.
Common Strategies
Accessibility strategies include: following WCAG 2.1 AA standards (contrast, alt text, keyboard navigation, captioning), conducting regular accessibility audits and user testing with people with disabilities, training design and development teams on accessibility best practices, using semantic HTML and ARIA labels, ensuring all video content has captions and transcripts, designing forms with clear labels and error messages, and creating an accessibility statement and feedback mechanism.
Key Metrics
WCAG compliance score, accessibility audit findings, number of accessibility issues found and fixed, screen reader compatibility test results, and user satisfaction among people with disabilities.
Tools & Technologies
Accessibility testing tools (WAVE, axe, Lighthouse, Siteimprove), screen readers (JAWS, NVDA, VoiceOver), color contrast checkers, and captioning services (Rev, Otter.ai).