Why This Matters
LinkedIn is the primary professional social network and a critical platform for B2B marketing, employer branding, and thought leadership. A large LinkedIn company page following expands your organic reach, amplifies content distribution, improves talent attraction, and provides social proof to prospects researching your company. Followers are a direct, engaged audience that can be reached with company updates without paid promotion.
Common Strategies
LinkedIn growth strategies include: posting consistently (3-5 times per week) with valuable content, encouraging employee advocacy and sharing, running LinkedIn ads targeting your ideal audience, optimizing your company page with complete information and keywords, engaging with comments and messages promptly, leveraging LinkedIn events and newsletters, sharing thought leadership from executives, and participating in relevant LinkedIn groups.
Key Metrics
Page follower count, follower growth rate, post engagement rate, impressions, unique visitors to page, follower demographics, and employee advocacy reach.
Tools & Technologies
LinkedIn native analytics, LinkedIn Sales Navigator, employee advocacy platforms (GaggleAMP, EveryoneSocial), and content scheduling tools (Buffer, Hootsuite).