Why This Matters
Positive online reviews are powerful social proof that influences purchasing decisions — 93% of consumers read reviews before making a purchase. High ratings and large review volumes improve conversion rates, boost local SEO rankings, and provide valuable feedback for product improvement. Negative reviews, when handled well, can demonstrate excellent customer service.
Common Strategies
Review generation strategies include: sending post-purchase review requests via email, offering incentives (discounts, loyalty points), making the review process easy with direct links, responding to all reviews (positive and negative), featuring reviews prominently on website and ads, and using review generation platforms that automate the process.
Key Metrics
Average rating, number of reviews, review velocity (reviews per month), sentiment analysis, response rate to reviews, and conversion rate comparison (with vs. without reviews).
Tools & Technologies
Review management platforms (Yotpo, Trustpilot, Bazaarvoice, G2, Capterra), Google Business Profile, survey tools, and sentiment analysis tools.