How do I optimize my checkout flow to reduce cart abandonment?

Watch session replays of real users going through your checkout. You'll be shocked at what you discover. In one engagement, we found users were abandoning at a 'blank canvas' moment — they wanted guidance but found none. We redesigned the flow with templates, guided onboarding, and simplified the pricing page. Free-to-paid conversion went from 4.2% to 11.8%, and mobile conversion increased by 89%. The key is to reduce cognitive load: fewer choices, clearer next steps, and eliminate any friction points that require users to think too hard.